What are they buying?

They buy items in all sorts of categories, but not just anything sells. So targeted marketing has become crucial, especially since auctions have become a very serious business for many companies. And its not just sales at stake these days. More and more companies are using auctions to generate additional traffic to their websites and to make additional offers.

Here's the bottom line:

If you have what online auction buyers want and they can find your listing, you will get bids and you will get sales. The real task is figuring out just what it is they want. Beanie babies were hot years ago, but now you can't give them away. But there are some items that seem to always sell well, year after year. If you can work out what those items are, you can get off to a running start.

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